$emiotics in Mot!on P!cture: As part of Knowledge

Some semiotics visual ideas will liable on the source of our primary knowledge.

Primary Knowledge =What we learnt from basic education.

Conceptual ideas made out of symbolism and plotted on the basis of target audience will be differ in each cases.

Here is an example :-

$emiotics in Mot!on P!cture: Theme in Relationship

Semiotics used in Visual advert

Semiotics in a way is age old representation of matter just through actions rather than words.

Conveying a message through symbols was the first the first step in language in all civilization. Such
is the significance of action, are to be more precise symbolism.

Here is a television commercial as an example to convey a subject through the matter of Semiotics –
Symbols.

Royal Enfield Ad:

In this television commercial – the caption used to describe the advert is “ leave home”

Symbolic representation used is “placenta”.

As by breaking the caption “Leave Home”

Visual Reference in Motion Picture:-

Royal En-field Television Advert link (motion picture):-

http://www.youtube.com/watch?v=eMJPm9iK7aI

A Mom suffers a lot in Pregnancy.

A new baby boy born for her.

The born baby boy is showed with placenta. Placenta is an
organic tube connected with mother and child.

When a new baby born's, its obvious of cutting the placenta.
But here she refuse to cut the tube.

Doctors and nurse gets shock on her interpretation. 

Her gestures on refusing.

Next few shots are explained as they both are been
connected by the placenta tube. 

Even she go with the boy even in classroom.

She goes with him to toilet.

Joins with him in Football Match.

The boy will be grown up.But still they both are connected.

When he gets matured (adult) and mom looks old with an umberlla.

They both stop walking in a place where royal enfield as been
show cased  in the glass window.

Boy gets attracted with the bike.Mom will be noticing
 his son's change.

He changes his look with guts feeling - without
any emotions to his mom.

He moves without mother first time.

He is very happy in his journey with En field. 

As End caption : Leave home

Placenta is used as semiotic element of relationship.

$emiotics in Mot!on P!cture: Indian Rupee

Indian is a (Indian) tamil movie released in 1996. It is directed by acclaimed Indian Director Shankar.

Plot of the movie revolves around an oldman who fights against the bribery in Indian Economy. To show the depth of the story line, director Shankar used an ironical comparison using a currency note.

A particular scene in which the old man Sethupathy and his daughter enjoy by making paper boats besides a lake, when the papers get over the daughter gets upset and to make her happy the old man Sethupathy folds an Indian currency note to make a boat!

Later, when the girl meets a fire accident and she gets admitted in a hospital the doctor asks bribe to consult her (sethupathy’s daughter), which was an upcoming negative and pathetic situation among the government officials (1990s). Being a veteran freedom fighter he refuses and stands against this. His strict policies and patriotism is been emphasized powerfully by these two scenes in coordination with film elements love, daughter and patriotism.

It was an amazing comparison!

Visual Reference 1 (Motion Picture) :-

http://www.youtube.com/watch?v=rsnKWwk7nZU

Pink Color Paper boats in the water.

Sethupathy (oldman) and his daughter (near to him) 

enjoying the play.

When the paper gets over she upset on that.

Then Sethupathy finds a solution by taking 500 rupees cash 

from his pocket and makes boat on that - to make her happy.

Boats made out of Indian currency notes.

(In this song director Shankar explained the beautiful love between a father and the daughter.

Refer the timeline 1.19 to 1.28 in the song sequence. The context of using Indian Money as paper boats.)

An Important thing regarding the indian revolution on 2011:


  Though movie Indian released in the 1996, the lead character Sethupathy was been compared by Anna Hazare, a real fighter against Indian Government corruption and black money in 2011(recently last year). Impact of the (fictional) movie character reflected through the real personality in the society. Above visual instances are few examples where the film maker used the technique of semiotics to give the strong message.

I too remember when this movie released in all over the country, I was doing my Third grade in school days.But impact of some particular scenes in this movie reflected in some of my visual works.

The character without hat is exact fictional character "Sethupathy" and other personality

is the real character Mr.Anna Hazare.

Both the characters are merged with Indian Flag.

The work which covers in motion picture production to create a visual advert for BSNL (Bharat Sanchar Nigam Limited).

  Brief:

         To create a visual motion picture advert using the context of 1 Rupee (cost) to all over the country.

Target Audience:

       Regarding Target Audience in AOP:

             > Film makers interested to use material's or objects to convey a particular message. 

        

             > Productively using semiotics in irony comparison.

             > People who like to known the powerful character in Indian Cinema and real world.    

       Regarding Marketing:

                              >  BSNL Mobile Network Audience

                               > Young people who trust in cheap mobile network.

      Concept:

      All over the nation only One rupee

        

Comparison made on the advert by the Indian movie was not exactly similar to the context but using the Indian rupee.Conveying the subject though Indian One rupee coin.